Notes on freelance work
Writing
Pitching12 Aug 2026 · 6 min
Stop sending five links and an apology
This is the whole reason Bowerdeck exists
Rob Sandeman
Builds and looks after sites for independent businesses
Latest
Pricing04 Aug 2026 · 8 min
What to charge when the client says “just a simple site”
A simple site is never simple. Four questions that turn a vague brief into a number you can defend.
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Care plans28 Jul 2026 · 5 min
Selling maintenance without calling it maintenance
Clients do not want to buy upkeep. They want to buy never thinking about it again — so sell that.
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Portfolio19 Jul 2026 · 6 min
Your portfolio is a filing problem, not a design problem
Most freelance portfolios are out of date because updating them is a whole afternoon. Fix the friction, not the layout.
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Building11 Jul 2026 · 4 min
Why we built the health check before the pretty grid
A dead link in a pitch costs more than an ugly thumbnail. So that shipped first.
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Pitching02 Jul 2026 · 5 min
The follow-up email that does not sound desperate
Six lines, no “just checking in”, and one thing the client can answer with a single word.
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Care plans24 Jun 2026 · 7 min
What to do when a client site goes down at 6pm on a Friday
A calm order of operations, and the message to send before you have diagnosed anything.
Read →One email a month, no growth tips
New pieces when there are new pieces. Nothing else.