Clara & Elowen

Shopify store for a women's fashion brand built around orthopedic-comfort footwear alongside a wider apparel range. Catalogue is organised both by product type (loafers, Mary Janes, sandals, tops and t-shirts, pants and skirts, two-piece sets) and by occasion-led dress collections — coastal chic, elegant floral, summer, beach and maxi. Merchandising leans heavily on discounting, with anchored regular-versus-sale pricing showing 50 to 79 percent reductions, a countdown timer for sale urgency, and a sitewide promotional campaign. Brand copy centres on understated, intentional everyday style. Includes order tracking, customer accounts, cart and search.